Unreal Snacks required a strategic digital refresh to support their major product launch without the time and expense of a complete website rebuild. White Rabbit Group partnered with Fortnight Collective to deliver a targeted transformation of key pages, creating a modern, high-impact user experience that drove engagement and conversions while maintaining the stability of their existing platform.
The Challenge
The digital presence for Unreal Snacks served as a core brand asset, but the existing website needed revitalization for their major product launch. While the site functioned well operationally, its static design and dated aesthetic created a disconnect with the innovative nature of their new product offering.
- Modern Aesthetic Requirements The brand needed a contemporary visual identity that would resonate with their target audience and reflect the cutting-edge nature of their new product line.
- Dynamic User Experience Static page elements weren't sufficient to create the engaging, interactive experience needed to capture attention and maintain visitor interest during the critical launch period.
- Timeline Constraints The new product launch had a fixed deadline that required rapid execution without sacrificing quality or visual impact.
- Brand Consistency The refreshed pages needed to integrate seamlessly with existing site elements while creating a distinctly modern experience that would capture attention and drive conversions.
Our Solution
We began the project by partnering with the incredible creative team at Fortnight Collective, consulting closely from the very start. By providing technical guidance during the design phase, we ensured that every innovative idea was perfectly feasible and could be integrated seamlessly into the existing Shopify infrastructure. This collaborative approach allowed us to strategically re-skin key landing and product pages, creating a modern user interface and a streamlined visual flow that guides visitors on a compelling journey.
At the heart of this transformation was the development of a custom, animated hero graphic for the homepage. This wasn't just a design flourish; it was a strategic tool engineered to create a high-impact, memorable first impression. The animation responds to the user's scroll, acting as a storytelling device that draws them into the page and immediately communicates the brand’s energy. This feature was designed to make the new products feel exciting and guide visitors toward conversion in a fluid, intuitive way.
Our targeted, front-end-only approach allowed us to deliver a visually stunning, high-performance platform optimized for the launch campaign. By focusing our efforts on critical user touchpoints, we successfully elevated the brand's digital presence and ensured a high-impact launch, all while adhering to a tight timeline and blending the new design flawlessly with the untouched pages.
Technologies Used
Pixel perfection, always.
